A speaking colleague of mine and Marketing Guru Winston Marsh, told me years ago that you have to be a better Marketer of what you do than a Doer of what you do. Without some effective marketing, people wont know what product, service or value you offer.
At a Trade Show or Expo, you need to put this principle on steroids!
You have such a short time to get the visitor’s attention, let alone their interest. It astounds me how people still put up posters with sooooo much text on it that it makes your head spin. Or has a fabulous picture but nothing that actually tells you what they do. You have to make your signage work for you.
Here is a great example of signage which misses the mark.
PICTURE: Not sure of the original source, but lovely Bronwyn sent it to me. It sure is funny!