More importantly than do you feel special, do you make your customers, your prospects or your team feel special?
The research has shown what many of us knew instinctively. Customer loyalty and purchase decisions are more based on how your customer/prospects feel than a logical decision. So do you make them feel special? Look at any exhibitor, leader, company or sales person who you think is “Extraordinary”. The reality is that they are not extraordinary, they are simply ordinary people doing extraordinary things. They do a little bit more than your average person or company does and this makes them stand out.
For example, wifey and I went to dinner last night with friends to Borsh, Vodka and Tears. Knowing it is popular I made sure that I had booked for 4 at 7:30pm. So far all was proceeding as usual. I got the phone call from them earlier in the day to confirm my booking (as has become standard with many restaurants now) and wifey and I headed in at the designated time. Most places will just have “reserved” on the table, typically with a credit card logo as they will sponsor the sign and pay for them, but not here. I was quite excited to find that their reservation system was…..My Name!! Check it out.
Now they didn’t spell it correctly, but I didn’t care because it was close enough. To help them manage all of their bookings, it was also systemised. Noticed the table number, the number of people and time of the booking is also on the card. While I know it is only a little thing, it made me feel special. Not just “another booking” but “Warwick’s” booking.
In what you do, do you make your customers and colleagues feel special? Do you just do that little bit extra to make it extraordinary? You could be an exhibitor, a sales person or simply part of a larger organisation. What will you do TODAY to make those around you feel special?
PS I got plenty of feedback from last week’s Get More Goer. For those of you who really wanted to know, yes Mum did lick the spoon.
Also, demand for the Frangelico and Brownies recipe was high. For those of you who missed it, you can download it here.