One of the things to avoid is using slogans or trite sayings that really don’t convey the heart of your message. Or that simply don’t convey who you and your brand are.
An extreme example of this is the upcoming film, “And now a Word from Our Sponsors.” The main character runs an advertising company and gets amnesia. He then speaks only in slogans.
It is worth watching the short preview, but remember you want to avoid it. Be original, be sensational and most importantly, be you!