One of the key reasons people exhibit is for Branding. While it is hard to measure and evaluate, there are several things you can do that will really raise your profile.
But what tips and hints do the Brand Experts think?
Wendy McWilliams is a PR Guru and Brand Strategist who has recently published a blog on how to maximise your brand at live events.
It is well worth the read. Not just because it has some great ideas on attracting attention but also because it reinforces what we have been talking about for years. The activity you take BEFORE the event will have a significant impact on your success at the event. Don’t wait for the organiser to bring in the crowd, bring in some yourself with some pre-event marketing.
If you need some PR help, why not get in touch with Wendy. She knows what she is talking about.