My Sales Coach continues to challenge me. One of the key messages he says is “Are you good enough to get better?”
It is a hard one to hear. I like to think I know enough. I like to think that I know what I am doing. I like to think I am pretty good at what I do. What his message tells me is “Am I good enough to keep an open mind to hear new ideas, new techniques, new approaches that may put me in a better position.”
Imagine if we just stopped at a level we thought was pretty good. Imagine how many improvements we would not have taken on. The image below is astounding in the realm of storage technology.
The reason I bring it up is that I have been having many conversations of late where business owners tell me “We have been doing this for years, we know what we are doing.”
Now I don’t doubt they do know some great stuff, but are they too good to improve? One of our clients was initially very confident of their skills because they exhibit 10 times a year but competitive pressure forced them to do something different. After working with us they got a 500% increase in QUALIFIED leads. This means an additional $150,000 to their bottom line.
What about you?
Are you good enough to get better? Not just in Exhibiting (although if you are good enough to get better in exhibiting check out www.EASITips.com for some cool tips) but also in other aspects of your business and your life. Can you suspend your sense of “I already know that” to discover some of the finer points you don’t know.
Frequently it happens that while we may understand and execute a large body of knowledge, some fine tuning and tweaking of our skills can deliver great results.
I hope you are good enough to get better.