The majority of our work is with larger organisations. Some of them are Expo/Trade Show Organisers others are name brands.
We work directly with them and their teams to reinvigorate their approach to exhibiting to create measurable results. Most of our approach is customised to your industry with some additional support from existing products and services.
The market place is continually changing. There is increasing pressure to stay relevant and connected with the customer as well as continually bringing in new customers and reaching new target markets. Most organisations are looking for the most cost effective way to do this.
Does Exhibiting Work?
It is a great question and it is a question that many businesses are NOT asking. They either spend blindly or spend without a plan and then question their poor results. Too often large organisations waste (if not haemorrhage) ten’s of thousands of dollars on their exhibiting efforts because they miss the basics of exhibiting success. After wasting this money they declare “Exhibiting doesn’t work” and steer clear of it.
The research shows exhibiting works. With the right approach, it can give significant boosts at several stages of your business. The Centre for Exhibition Industry Research shows that Exhibiting has one of the lowest costs per lead and cost per acquisition of any form of traditional marketing.
It has also proven itself as an effective way to perform market research, competitive analysis, product launches and morale boosting events.
Many organisations have some strong branding knowledge, excellent sales knowledge and a grip on their target markets. That alone is not enough to get maximum value from your exhibiting efforts and put you ahead of your competitor. Our extensive depth of knowledge, systems, processes and flexible approach ensure your sales and quality of leads increases significantly and your non-sales goals are also considered.
Contact us to arrange a time to discuss your needs and how we may get you there.