How Do I Get More Leads and More Clients?
So you have an AWESOME business, now all you need is a truck load of customers.
Like most small businesses you probably don’t have much of an advertising or marketing budget.
So how can you get the most new leads and new clients without wasting your money?
Social Media is Cheap
Well some go for Social Media. Ultimately you can waste a lot of time on their. The fact that it costs no money can make it seem like its free, but how valuable is your time? We believe Time is one of your most valuable assets, so maybe social media is not as free as you thing. The other thing to consider is where are your target market? If they are not on social media, then you are wasting your time. At the end of the day Measurable Results are what counts. Some people can have great results from social media, but they are the exception rather than the rule.
Using Exhibiting and Event Sponsorship is one of the smartest methods of marketing for small to medium enterprises. With the right approach, it can give significant boosts at several stages of your business. The Centre for Exhibition Industry Research shows that Exhibiting has one of the lowest costs per lead and cost per acquisition of any form of traditional marketing.
But It’s Expensive
True, the costs of Exhibiting can mount. But you need to change your perspective. How much would you spend to get 10 new customers paying $30,000 a year? How much would you pay to get 100 new customers paying $1,000 a year? How much would you pay for a new distributor or joint venture partner? Confronted with those figures, it is expensive NOT to do it. One of the first things you need to do is do your numbers so you can make the best decision.
The big issue is that many exhibitors spend $5,000 – $10,000 without a plan, at the last minute and with no followup. It is a very amateur approach. We work with you to turn you into a true professional that knows EXACTLY what is going on and what needs to happen next.
So How Can You Help?
Most of our SME and Entrepreneur clients are interested in getting good, fast. Your easiest way to get fantastic results straight away is to look at the Exhibit Like A Pro Pack.
Many of our SME clients also like to attend our EASI Excellence two day intensive. It gives them a hands on approach to exhibiting that has been tailored to their individual needs. Get in touch with us and we can let you know when the next one is happening.