How Do I Get Sponsors?
Getting sponsors can be a significant issue for event organisers. Once you have been through your standard network of contacts and the main suppliers, what then? We have some systems, approaches and a list of companies interested in sponsoring events that have their target market. As you are well aware, having significant sponsors not only takes off some of the financial pressure, it also allows you to provide a far better event for your members and attendees.
What Do Sponsors Want?
Some organisers lose interest in sponsors as soon as they have their money. After that, they do not give the sponsor much attention until they want money for next year. It is not a winning plan to build sponsor loyalty. So what are the best practice ways to manage and support your sponsors so you never have to ask them to sponsor again as they will ask you if they can sign up? We know what they are
Some of our students have become our sponsors and have said they will sponsor any relevant event we run. Sponsors we work with get far higher value our of their events because they know what they need to make the event worthwhile. Danielle’s extensive experience as a sponsor has been the foundation of this knowledge.
How Do I Get a Sponsor to Re-Sign?
As mentioned earlier, getting sponsors is a challenge, having them sign up again for next year can be harder. Most event organisers are that, event organisers. They are brilliant at it but they may not have had the guidance to be able to successfully and continually manage the sponsor process.
We work with event organisers to guide them through what can be a minefield. (In fact, we are working with the Professional Conference Organiser Association to continue to the message to the wider community.) Our consulting and training work helps you be more successful at attracting and managing sponsors, which frees you up to work on the event.
Get in touch with us so we can work with you to increase the satisfaction of your exhibitors and sponsors (and subsequently their re-sign rate). Let us show you the value we offer.